HEY!

I’m Cassandra, an innovative Design Leader with over 15 years of experience defining brand visions and scaling high-performing teams. I thrive in fast-paced environments where clear, strategic creative excellence is needed. I pride myself on being an approachable executive who uncovers the best in each employee, ensuring our multidisciplinary strategy moves the needle for the business.

ABOUT ME

Throughout my career, I have moved seamlessly between industries, product categories, and design disciplines for national brands like Old Navy, Abercrombie & Fitch, and JCPenney. This journey has allowed me to hone the art of bridging artistic storytelling with rigorous business strategy. Through years of leading design, trend, and art teams in collaboration with analysts and product developers, I’ve learned how to ensure every creative vision is not only visually compelling but grounded in data and proven to move the target audience.

That evolution from graphic designer to Design Leadership has been fueled by a passion for process and a knack for uncovering the best in every team member. I lead multi-disciplinary teams across all creative functions, building the environments where great work happens.

Born and raised in the Midwest and educated at the University of Cincinnati, I’ve spent my career exploring cities and cultures that inform my design perspective. Outside of work, you’ll find me hanging out with my family, trying a new recipe, practicing yoga, or scouting for the perfect pair of fabulous shoes. I believe in finding fun and beauty in every situation, often with a vintage cocktail in hand.