I’m Cassandra! I’m a natural leader who thrives in fast-paced environments needing strategic creative direction. I have a knack for business and process with a passion for being approachable and bringing out the best in every person on the team.

HEY!

Throughout my career, I have moved seamlessly between brands and design disciplines for iconic companies like Old Navy, Abercrombie & Fitch, and JCPenney. I lead multidisciplinary teams across all creative functions, building the environments where great work happens. I’ve invested heavily in leadership development over the years, which has sharpened my approach. I’ve found that being 50/50 right brain/left brain gives me a real advantage when leading creatives in business settings.

I was born and raised in the Midwest but am a city soul. I love exploring different places and cultures that shape how I see design. Outside of work, you’ll find me hanging out with my family, trying a new recipe or restaurant, practicing yoga, or reading for my neighborhood book club. I believe in finding the fun and beauty in every situation, often with a vintage cocktail in hand.

Most recently, I’ve been applying my skillset to Mister Sunshine Tattoo, a premium tattoo supply company I’m building alongside my husband. I lead brand identity and business operations while he brings the craft and shop experience, and we’re excited to launch soon.